First of all, you need the correct kind of WordPress blog, and that's the version of the blog that you host on your own hosting account. It's not a huge hardship, neither work-wise nor financially, and it's more than worth every penny you put into it.
Why WordPress blog? Because Google loves them. Of course you'll have to do your part too -- by picking good keywords and posting a lot of content.
Here's how to get started:
First of all, you'll need a domain name. Before you pick that name, think about what the main theme of your blog will be. Then do some keyword research, and find the domain name that fits it most closely and contains your keywords. Try to get one that ends in .com if at all possible.
Next, you should make sure that you have a hosting account that offers C-Panel and Fantastico. You'll need those to easily manage your blog. In fact, Fantastico allows you to install a blog in minutes. No kidding!
You also want to get a theme that you like. Don't stick with the WordPress generic theme -- that just screams "amateur." You can find many free ones all over the internet.
You also want to get some plugins, one that sets up a sitemap for you, which is basically a table of contents for Google. And one that makes sure that your posts are SEO optimized.
Then start writing away. Make sure each of your blog posts is focused on one narrow topic, one that is related to the overall theme of your blog. And use the keyword in the title, plus assign it a suitable category as well.
And before you know it, you'll be climbing on Google, and you'll start getting visitors, especially if you do a few other things to drive traffic to it as well.
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